In the last week I received many emails asking which is better for measuring white balance accurately via a digital camera, a white card or a gray card, so I'm adding an unexpected Part III to my series on White Balance. (Part I, Part II)Without knowing it, they've asked a question which has an technical answer, though not one they're expecting, and an unexpected practical answer too.
Let's go back to Part I of the series and review what white balance is:
"White balance is the process of adjusting color casts, so that objects which appear white to human eyes/brains are rendered white in the photograph by the camera."To put it more simply, photographers set a digital camera's white balance to get the colors in images “right,” where the images' colors are what photographers' brains tell them their eyes are seeing.
On the night of March 14, 2012, Temple University photojournalism student Ian Van Kuyk was arrested outside his residence while taking pictures of uniformed Philadelphia policemen performing what has been termed a “routine traffic stop.”
Last week, in
Periodically the National Portrait Gallery has some incredible photographic portrait exhibitions.
I'm often asked about white balance by travelers using digital cameras who periodically have a noticeable and sometimes severe color cast on their travel photos. More often than not I'm queried about what white balance actually is, why “auto white balance” doesn't work, and how to get the color rendition of a scene “right.”
The Museum of Modern Art (MOMA), in New York, NY has some of the most amazing exhibitions of contemporary photography in the US. 
