I remember the big “Payola” scandals in the record industry of the 60’s. You may have lived through them yourself, or read about them in school. Record companies gave “promotional” payments to radio disc jockeys to play specific songs and give them ample air time in order to popularize them.Alan Freed, the number one New York City disc jockey and early supporter of rock and roll, had his career shattered by a payola scandal.
It seems as though the Federal Trade Commission (FTC) is concerned about possible blogger payola from manufacturers, distributors and service providers in exchange for positive online reviews of their products. They’ve attempted to codify a new set of rules to prevent this potential problem; FTC 16 CFR Part 255, Guides Concerning the Use of Endorsements and Testimonials in Advertising.
There are so many problems with the new regulations, I hardly no where to begin, so I’ll start with what I do in my Blog, and in my other reviews, published on the Internet or in print.
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