In late June, Swift wrote an open letter to Apple Inc. explaining why she was holding back her album “1989” from Apple Music, the new Apple streaming service.
In the letter, Swift decried Apple Music's free three month trial policy, during which they were not going to pay royalties to the musicians, writers, producers and others for playing any music. Swift said of Apple's decision,
“I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company [Apple]. …Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing.”
Most people in the arts including me, and the general public thought Swift was dead-on. Soon after Swift made her letter to Apple public, the company announced they changed their policy and would pay the royalties after all.